As you can see, the ad features Jenny Craig spokesperson Valerie Bertinelli in a lab coat touting the success of the Jenny Craig program. “Jenny Craig clients lost, on average, over twice as much weight as those on the largest weight-loss program,” she said, referring to Weight Watchers. And as you might guess, Weight Watchers didn’t like that one bit.
“The Jenny Craig advertisements are false,” Weight Watchers said in the Seattle Times. “Jenny Craig did not conduct ‘a major clinical trial’ comparing its product with the Weight Watchers program.” What’s more, they’re claiming that the Jenny Craig study referred to was conducted 10 years ago.